Vanessa Bus

Illustration and branding for the youth branch of the TAC - Vanessa. The bus engages young Victorians by offering free breath-testing, safe driving tips, drug and alcohol info at major music festivals, open days and community events. The concept behind the illustration focuses on the road trip experience on the way to music festivals, where punters can recognise a familiar landscape and its landmarks on the way. Singular elements have been used to further extend the brand identity of the bus and transformed into merchandise like cans of water, and temporary tattoos.

Project represented by Jacky Winter with Graffiti Group.

Photos taken by Graffiti Group.